High flyers of the future: video conferencing
Magazine Contact #13
Christian L. is an export manager of a medium-size Austrian company. In this capacity, he is responsible among other things for the sales companies in London, Madrid and Moscow. At the start, he was still very proud of his “jetset life”; the many business trips had the feel of “status” about them and underlined his importance. Two years ago, the management commissioned organisation consultants to check the company’s work-flow efficiency. The analysis with Mr L. – carried out on a sample routine visit to his sales office in London – came to a sobering conclusion: 6 am departure to the airport, 11.30 am arrival at the sales office, meeting until 2 pm (minus 30 minutes for lunch), 2 pm return journey, 8 pm arrival at home. To sum up: Christian L.’s average travelling day lasted 14 hours. Actual productive time was around 2 hours (or just about 15 % of his working time), apart from a couple of interim telephone conversations.
The consultants suggested that the company hold only every fourth sales meeting on site, and carry out all other meetings via video conferencing. No sooner said than done: an existing conference room was adapted as a video conferencing room – equipped with modern VC hard- and software and a