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Success by Design.

30.03.2015

design: neunzig° design

Wiesner-Hager focusses on differentiation by design. This emphasis on product style is reflected in the company’s close collaboration with a number of design studios. The latest award yet again endorses this strategic route: the nooi connecting chair was awarded the Red Dot Design Prize in the form of an “Honourable Mention” for a particularly successful detail solution in product design.
 
With 4,928 innovative entries submitted by 1,994 participants from 56 countries in the year 2015 alone, the Red Dot Award is today not only the largest and most recognised design competition worldwide, but also the most international. This makes it all the more notable that the nooi connecting chair was selected by the jury for a prize for particularly successful aspects of the design work, such as its innovative frame linkage system. Wiesner-Hager has thus received a Red Dot Award for the third time in a row. The three products which received the awards – the macao cafeteria chair (2011), the poi office chair (2013) and the most recently successful nooi connecting chair – all come from the design studio of neunzig° design.
 
Easily operated linkage function.
The chair family is built around seating for halls and auditoriums. The nooi 4-leg connecting chair is based on frame linkage. This means that it does not require an extra connecting element. The principle is simple but clever in function. As Barbara Funck of neunzig° design says: “The two adjacent legs are stacked one over the other, always proceeding from left to right. Thus we gain valuable space to provide improved comfort which is expressed in the width of the seat. On an aesthetic level a pleasantly restful overall image is created as a doubling of adjacent legs is avoided.”
 
With nooi, Wiesner-Hager presents the stacking chair with probably the simplest linkage system available at present on the market: no additional connecting process, no fiddly hooking together – simply stack adjacent chair legs over one another and done! For quicker setup and dismantling of rows of chairs.
 
Among those convinced by these advantages was Laurent Heusends (Director of Operations at the Radisson Blu Royal Hotel in Brussels) who placed an order including amongst other items 600 nooi connecting chairs to furnish the newly renovated conference facilities at the five-star luxury hotel.
 
The chair family is rounded off by a sled base stacking chair, specially developed for multipurpose rooms used for communication events, a distinctive bench seat, designed specifically for waiting and transit areas, and a meeting and cafeteria chair.
 
Design: neunzig° design.

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