Wiesner-Hager takes off in America.
For several years now, the Upper Austrian office and contract furniture manufacturer Wiesner-Hager has been operating on a license basis on the American continent. The new licensing partnership with Steelcase, the global leader in office furniture, has given Wiesner-Hager's involvement in America a whole new dimension.
Steelcase is a global leader in the office furniture industry. With the licensing of the nooi chair series, Wiesner-Hager brings European aesthetics and even more versatility into Steelcase's North American range. "Wiesner-Hager stands for high-end products and creative design. We are expanding our product portfolio to complement our existing product range for contract furniture customers, "said Michael Klaus, marketing specialist at Steelcase.
nooi - revolutionary easy
The flexible nooi chair – created by design duo "neunzig° design", combines all aspects of form and function for modern seating. Behind the design of the chair family is the idea to convince with a unique shape and different frame variants in all important seating areas - from large auditoriums over cafeteria and waiting areas to seminar and training rooms. "The intelligent frame linking of the row chair does not require any additional linking elements and allows easy handling. By adapting to the already existing Steelcase colour schemes, the nooi product range can also be seamlessly integrated into existing office architecture, "says Wiesner-Hager owner and managing director Markus Wiesner, describing the highlights of the nooi chair series.
Partnership with growth potential
In the future, several thousand nooi chairs are planned to be sold per year in North and South/Central America. "The licensing model provides local production steps through Steelcase, eliminating logistics and import costs. This guarantees competitive prices, rapid product availability and sustainable production methods, "says Franz Zechmeister, export director at Wiesner-Hager and project manager of the Steelcase cooperation, summarizing the advantages of the licensing.
The licensing partnership for the nooi chair series marks the start of a long-term cooperation between Steelcase and Wiesner-Hager. Subsequently, an extension of cooperation to Asia and the Pacific is planned.
If you want to know more about the nooi chair series click here.
Altheim, June 2018